Privacy policy

Privacy Policy
LAST UPDATED: 15/6/2017

Pets in Need (“Pets in Need,” “we” or “us”), wants you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through and any other websites operated by us from which you are accessing this Privacy Policy (the “Website”), through our social media pages located at IlovePets.Love.itso.much (collectively, our “Social Media Pages”), as well as through HTML-formatted email messages that we send to you that link to this Privacy Policy (collectively, including the Website and our Social Media Pages, the “Services”). By using the Services, you agree to this Privacy Policy.
Personal Information
“Personal Information” is information that identifies you as an individual or relates to an identifiable person. Personal Information we may collect includes:
postal address;
telephone number; and
email address.

We may use third-party payment services to process payments or donations made through the Services. If you make a payment or donation through the Services, your Personal Information may be collected by that third-party service rather than by us, and will be subject to that third party’s privacy policy rather than this Privacy Policy. We have no control over, and are not responsible for, the third party’s collection, use or disclosure of your Personal Information.

Use of Personal Information
We and our service providers may use Personal Information:
to respond to your inquiries and fulfill your requests, such as to send you newsletters;
to send administrative information to you, such as changes to our terms, conditions and policies, as well as promotional communications that we believe may be of interest;
to complete and fulfill your transaction (e.g., to process your payment or donation, have your order delivered to you, communicate with you regarding your purchase or donation, and provide you with related customer service);
to personalize your experience on the Services by presenting products and offers tailored to you;
to allow you to participate in sweepstakes, contests and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information;
to facilitate social sharing functionality; and
for our business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.

If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use and disclose the information in accordance with this Privacy Policy.

Disclosure of Personal Information
Your Personal Information may be disclosed:
to our affiliated legal entities for the purposes described in this Privacy Policy;
to our third-party service providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, auditing and other services;
to third parties, to permit them to send you promotional communications, consistent with your choices
to identify you to anyone to whom you send messages through the Services; or
by you, on message boards, chat, profile pages and blogs and other services to which you are able to post information and content (including, without limitation, our Social Media Pages). Please note that any information you post or disclose through these services will become public and may be available to other users and the general public. We urge you to be very careful when deciding to disclose any information on these services.

Other Uses and Disclosures

We also may use and disclose your Personal Information as we believe to be necessary or appropriate: (a) to comply with applicable law, to respond to requests from public and government authorities, to cooperate with law enforcement or for other legal reasons; (b) to enforce our terms and conditions; and (c) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others. We may use, disclose or transfer your information to a third party in the event of any reorganization, merger, assignment, transfer or other disposition of all or any portion of our business or assets (including in connection with any bankruptcy or similar proceedings).

Pets may also collect information that is stored in cookies, and we may associate this information with your personal information. Cookies are small pieces of information stored on your hard drive, not on our Website. We use cookies for a number of reasons. Cookies allow you to store your password without having to constantly re-enter it. Cookies also help us to tailor messages that better match your needs and interests, and they allow us to better understand how Users in general use our Website, which in turn helps us to focus our resources on features that are most popular with our Users. You are always free to decline our cookies if your browser permits, but some parts of our Website may not work properly if you do.

We reserve the right to collect, distribute and use your personal information, without consent where required or permitted by law.

Otherwise, personal information will be collected, used and disclosed in accordance with the form of consent required by applicable law and its use will be limited to the objectives for which it was collected as described herein. The form of your consent can vary from implied consent to express consent, depending upon the circumstances and the sensitivity of the type of information collected. We will rely on implied consent when we can reasonably conclude that you have given your consent by your action (e.g., by giving us your name and contact information so that we may send any merchandise you have ordered) or inaction (e.g., by not exercising an ability to opt-out that is provided to you at the time your contact information is collected). This Privacy Policy identifies the purposes for which your personal information is collected, used and disclosed. Additional consent will be obtained from you should we wish to use or disclose your personal information for any additional purpose.


Pets collects personal information for one or more of the following reasons:

To provide you with the information, products or services you have requested, including processing your payment or donation to Pets
To better understand you and to allow us to serve you better through more detailed information, enhanced customer service, and directed Pets promotional efforts of particular interest
To develop and encourage public support for the Pets mission, such as through the posting of photographs and pet ownership stories and testimonials submitted by you
To properly investigate and respond to any challenges, questions or concerns you may have about our service or our Website
To determine your eligibility for Patriot membership.
If you opt in to receive information, offers, promotions or other content from Pets, your information will be used to provide you with offers for Pets products or information that we believe may interest you and to solicit your opinion on our services and information. If you have opted in to receive such information and offers, we may also use your personal information to ensure that your contact information is accurate and up to date.